I co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/18/13 at 3PM ET, Noon PT, the topic is The Science of Creativity.
Questions for the chat can be found at the end of this post.
Here is link to last week’s chat topic The Science of Storytelling.
According to Tina Seelig, a Stanford neuroscientist, we all have creative potential.
Based on her research she believes creativity can be taught.
Creativity revolves around asking good questions, framing the assignment appropriately.
We all can increase our creativity, below is some of her work.
Tina Seelig Google Presentation
Tina Seelig video
Don’t have a process on how to invent new things.
Model – Innovation engine for creativity
First step to imagination is asking the right questions
Connect and combine non-obvious ways
Color and the power of persuasion (Infographic)
Guide to Choosing Colors
Here is a site with some guidance and free tools to help select colors that shape decisions.
Q1 What’s creative’s role in influencing behavior?
Q2 Do you think color plays a role in influencing behavior? If so how?
Q3 If Color influence is based on scientific fact how do we use it effectively?
Q4 Are there ethical issues in using science and creative to persuade?
Q5 Are there tools that can help in the process of choosing effective color schemes?